According to statistics, from January to September 2014, the top ten trading countries and share of China's ceramic tile export accounted for 42.43% of the total export volume, followed by Malaysia, Indonesia, Saudi Arabia, Vietnam, the United States, Nigeria, Singapore, the United Arab Emirates, Hong Kong and the Philippines. In recent years, with the continuous anti-dumping of European and American countries, the market share of sanitary ware products exported to these regions is decreasing year by year. From the export sanitary ware market share, we can see that ASEAN sanitary ware market is becoming a new blue ocean.
Low price export meets anti dumping
In recent years, India, South Korea, Pakistan, Thailand, EU, Argentina, Brazil and other countries have launched anti-dumping measures against China's sanitary ware export products, and China's bathroom industry has lost a lot of market share. At the same time, the global sanitary ware production areas are blooming everywhere, including Brazil, the Middle East, Turkey, India, Russia and other countries and regions have developed their own bathroom industry, and the production lines are more advanced. In the first three quarters of 2014, the export volume of the traditional domestic sanitary ware export market, Europe and South America, decreased by 30.81% and 26.18% respectively year-on-year.
"China building materials Yearbook" once pointed out that the industry structure and export enterprise structure restrict the development of building and sanitary ceramics. The number of sanitary ware export is huge, but the export products are lack of international famous brands, and the technical content and added value are low; most sanitary ware enterprises have no right to import and export, and export relies on foreign trade commercial enterprises; many and scattered trade export enterprises have no price discourse power in the international market, only rely on price competition and increasing export quantity to make profits. Therefore, it is inevitable that foreign countries will issue various technical trade measures and set up trade barriers on the grounds of anti-dumping. Anti dumping has become a normal problem.
ASEAN bathroom market becomes a gold mine
The emerging African market has developed rapidly. Nigeria has become a country with more sanitary ware exports to Africa for many years. In 2012 and the first three quarters of 2014, Nigeria occupied the fifth and sixth position of the top ten export destination countries respectively. In 2013, China's bathroom market continued to expand in Africa, and South Africa entered China's top 10 sanitary ware exports for the first time. From January to September 2014, in terms of export growth, China's sanitary ware exports to Africa and Asia recovered from negative growth in the first half of the year to positive growth. Among them, the year-on-year growth in the African market reached 11.4%. The development of African economy provides a good opportunity for China's ceramic tile export, and the African market will be further expanded in the next few years.
Geographical location of ASEAN countries
ASEAN market has developed rapidly in recent years. In the first three quarters of 2014, ASEAN accounted for half of China's top ten export destination countries of sanitary ware, and jointly accounted for 22.5%, reaching more than one fifth of the export share. Thailand, Singapore, Malaysia, Vietnam and other countries often appear in China's top ten sanitary ware export destinations every year. China's export of sanitary ware to Southeast Asia is increasing every year.
According to industry insiders, 2015 will be a turning point in the ASEAN market. ASEAN countries will form a seamless cooperative relationship, and trade development space will be greatly improved, which will have great attraction to the capital of China, Japan, South Korea, Europe and other countries. The zero tariff policy of China ASEAN Free Trade Area will also encourage China's bathroom industry to seek gold in ASEAN market.
