As early as 2011, Brazil launched a snipe at China's sanitary ware enterprises, increasing the import tariff from 15% to 35%. In addition to Brazil, in recent years, the trade protection policies of EU, Indonesia, Argentina and other places have suppressed China's sanitary ware export in many ways. With the increasing of tariff and punitive tax, China's sanitary ware export is facing difficulties.
Labor cost rises, export advantage gradually loses
China has always had the advantages of abundant labor resources and low labor cost. Compared with developed countries, the advantage of human cost is incomparable. In addition, bathroom production is a labor-intensive industry, forming the inherent human cost advantage of China's bathroom industry. But recently, due to the influence of various environments and conditions, such as wages and benefits, social security payment, working environment, labor intensity, rights and interests protection, as well as some deep-seated links of society and market, variables and problems have emerged, and the "unlimited supply" of cheap labor has been on the red light. The serious shortage of workers in the labor market and the "shortage of migrant workers" caused by it have become another "bottleneck" for the healthy development of the bathroom industry. The advantages of product export are gradually losing, and the domestic bathroom enterprises are in an unprecedented crisis.
The phenomenon of product homogeneity is serious, and the market competitiveness is weak
At present, many enterprises pursue micro innovation, but it seems that many enterprises have gone astray in the path of micro innovation, turning micro innovation into "no innovation". In the bathroom industry is more obvious is the homogenization of more and more products, bathroom design is generally the same. It is true that the original design of sanitary ware was developed from the imitation, but many people turned a blind alley in imitation and became blindly plagiarized. The weak subjective R & D ability of bathroom enterprises makes the current sanitary industry be homogenized and "locked up". The international market has higher requirements for product personalization. If bathroom enterprises want to get rid of the development dilemma and go to the international market, strengthening the innovation ability is the key.
Low focus of market positioning, difficult to make brand bigger and stronger
The author thinks that one of the important reasons is that the market positioning is not clear. The individualized demand of foreign market is more clear, which requires domestic sanitary ware to adapt to the taste of international consumers, and design personalized products, so as to create the distinctive and impressive personality or image of our products, and convey this image to them vividly, so as to make the products accurate in the market Therefore, whoever can find out the international positioning can win the foreign market.
Not everyone can eat this cake in the overseas market. Local sanitary enterprises should assess the situation and make a strong attack to win the international market.
